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The restaurateur and travel enthusiast William Cadieux launched Wise By Nature By Nature in 2019. They have an obsession with eating. Since they can remember, they have enjoyed appreciating food, whether it be in their grandfather's garden, in the kitchen while their mother was wearing her skirts, or when they first opened their own restaurant. They enjoy perusing culinary exhibits for pleasure in search of cutting-edge approaches and emerging trends. They just say that this is a fantastic excuse for a trip as well. In fact, Wise By Nature was at a culinary innovation expo in Paris that they first learned about the cold-drying method known as freeze-drying. After restaurants were forced to close due to the epidemic, the corporation immediately considered if it could sell its products to people.